For the book on Marketing, theories are discussed to provide the reader with frameworks to use in consumption situations.
Emphasis is given to the consumer perspective for the reader to appreciate what marketing is all about.
Level/s: Senior High
- Emphasis is given to the consumer perspective for the reader to appreciate what marketing is all about.
References and examples from the internet were used to show the marketing activities on the web. Each unit is prefaced with learning objectives to orient the readers.
- Discussion questions and problem exercises are included in every unit to enable students to practice the different frameworks and concepts learned.
- Written in an Outcome-Based Education (OBE) paradigm, each book comes with Teachers Wraparound Edition (TWE) that contains the Learning Guide, Curriculum Map, and other Teacher Resources set in QR codes.